When I started the unsolicited redesign of Candid's website, I needed a goal, something I wanted to accomplish. I wanted people to better understand how Candid can improve a client’s online store, and I wanted them to learn that information quickly. I thought the best way to do that was to give visitors the option to request a demo of the product through a form.
If a visitor on candid.io clicks “Tell Me Everything”, it redirects them to getcandid.com/products. This website has all the information you need about Candid, including the products they offer, but the layout can be confusing and intimidating. To fix this, I began collecting all the information on Candid's website and organizing it by putting the most important content first.
Candid offers two main products. On the Product page, I separated these products with tabs located at the top of the page. My goal in adding the two tabs was to help guide users on the site to better understand each product individually.
Wire-frame of Home Page
Wire-frame of Product Page
UI Design of Home Page
UI Design of Product Page
